Marketers are only using 42%* of their martech capabilities. This underutilisation can significantly hinder marketing efforts.

* Gartner, October 2022

• A full audit of martech usage against global best practice.
• Recommendations based on:
  • Process and execution
  • Resourcing and team dynamics
  • Technology opportunities
• Presentation of change program with ROI objectives

• 4 Week review of processes, resourcing technology and execution
• ½ Day workshop on roadmap and change process